Blog Posts

Jay's On The Cover of Dentaltown Magazine

Fri, 08 Jun 2012 16:26:24 EST

Did you see Jay on the cover of Dentaltown magazine?

We were honored to be invited by Dentaltown to be profiled in their May issue. This is our second invitation. We were first profiled in September 2009. In the corporate profile, Jay talks about how new patients are critical to the success of a dental practice and are literally the lifeblood that begins and sustains growth. They start at the beginning of the practice pipeline and filter through, literally feeding the other areas of your practice. He explained why if your pipeline is >>>>> Read Entire Post

Welcome To The New Site

Mon, 04 Jun 2012 11:28:41 EST

It is with great joy last week that we launched the new SchedulingInstitute.com. In addition to much of the same information you could find on here before, we have added some great new features that will inspire you to take the next step in bettering your practice and your future.

This blog will be updated on a weekly basis with great marketing and practice management tips. It will also include photos and videos of a lot of what goes on at the Scheduling Institute. But before we get to all that, let me highlight a few new additions to SchedulingInstitute.com

Training Map
Did you know that just in the month of June, >>>>> Read Entire Post

What is a 5 Star Challenge and Why Do I Need One?

Wed, 31 Mar 2010 15:59:40 EST

If you’re like most dental practices, you follow-up to confirm appointments with new patients. Everyone knows the patient is more likely to show up, so everyone does it. ¨It’s one of the many standard “rules” doctors and their staff follow without question.

The 5 Star Challenge is about 5 “rules” few people know about, and even less follow. Learn these rules and I gurantee you'll get more new patients, without spending extra money on advertising & marketing.

Here’s how it came about…

When I was medical marketing director for a large medical practice we generated 350-650 new patient calls per month. With this call volume, I noticed something all the general “rules” had overlooked. The flood of new calls was boosting business of course, but it was also making some of our flaws stick out like a >>>>> Read Entire Post

How Is 2010 Looking For Your Dental Practice?

Wed, 10 Mar 2010 15:54:31 EST

Are things looking better than last year?
Are you gaining momentum towards your new goals?
Have you even set new goals?

If the first part of 2010 is beginning to look remarkably similar to the end of 2009, I’ve got bad news for you.

You’re on the wrong track.

Let’s get real...If you’re already lacking new patients for the year, it’s highly unlikely anything will be different for the rest of March and beyond…

Sorry to be frank and break the bad news, but after working with almost 10,000 dental practices, you learn to call it like it is. Those that hear the message and take action always end up beating revenue goals, paying bonuses and establish themselves as the go-to dentist in their area.

The good news is, it’s not too late. The foundation to any good, successful dental >>>>> Read Entire Post

How To Hire An Associate

Wed, 10 Feb 2010 10:50:33 EST

Hiring an associate can be a time-consuming, complicated process.

Hiring an associate is a major professional decision, you must consider many factors in order to make the right decision when you are lucky enough to find the right person.

Making an emotional or uninformed decision can result in excess costs and wasted time, not to mention the potential damage done to relationships with patients which will ultimately impact your bottom line.

Scheduling Institute Members >>>>> Read Entire Post

Dental Marketing and Advertising Mindset: Inside the Mind of Wildly Successful Dentists

Mon, 01 Feb 2010 15:53:04 EST

Over the last 20 years, I’ve worked with over 10,000 dental practices.

Small towns, big cities, new practices and long established practices going back several generations – we’ve helped them all.

There is one commonality all the wildly successful dentists share that is absent in dentists that are struggling financially. It’s a very specific mindset.

Mindset often conjures up images of self-help books, or motivational cds, but that’s not what this is about.
With the correct mindset, the economy, healthcare changes and increased competition become irrelevant to your success. Some get the mindset right and succeed, while others get it wrong and struggle.

Listen closely to the story of two dentists, we'll call them John and Steve. They were best friends in dental school. Both were above average students.

After >>>>> Read Entire Post

7 Steps to Medical Marketing Success - Part 2 of 2

Wed, 16 Dec 2009 15:50:02 EST

Medical Marketing Plan Part 2

In part one we laid the foundation for a medical marketing / dental marketing plan.

Without a plan, any medical marketing tip, advice or consultant is doomed to fail.

Now that you have a simple plan from part 1, here are the four things that will put the plan into action and guarantee a steady flow of new patients.

Step #4: Make a To-Do List

In part one we made separate goals for each medical marketing source. Now we’ll use those goals to make separate to-do lists for each referral source.

Pick a referral source >>>>> Read Entire Post

7 Steps to Medical Marketing Success - Part 1 of 2

Mon, 23 Nov 2009 15:18:06 EST

Medical Marketing Made Easy

Medical practice marketing is a real source of stress for some doctors. Providing great care and service seem like they should be enough to make a medical practice thrive. However, without a marketing plan, the great care you intend to provide may go unnoticed as prospective patients go down the street to your competitors.

The truth is that every practice does need a marketing plan. Fortunately, it’s much less complicated and painful than it sounds. It’s essentially a “to-do list” for growing your practice.

In part one of this two part installment, we’ll give you the three step process to developing a medical practice marketing plan. In part two to we’ll give you the four steps to putting your plan in place and make it a routine everyone on your staff looks forward to >>>>> Read Entire Post

Does Your Practice Have a Blind Spot That Costs You Thousands of Dollars a Month?

Sun, 11 Oct 2009 12:00:00 EST

Practice management system will boost your new patient counts in the first 30 days.

Odds are your practice is suffering because of a “blind spot” that I guarantee you’re not aware of. A blind spot that is costing you $5,000-$54,000 a month (maybe even more). A blind spot that, if removed, could boost your new patients by 20-50%, maybe even as much as 100%. Ninety percent of my current clients were skeptical about whether or not I could help them achieve these results; until I proved to them it was happening in their very own practice, right under their noses. Their amazement grew when I proved how focusing on this one specific facet of their operation could have such a dramatic impact and produce such incredible results.

Needless to say, the one and only regret these clients have is that they didn’t meet us sooner. Even the most successful dentists in the country and hard-core >>>>> Read Entire Post