Quality new patients are the lifeblood of any dental practice. And unless you're fortunate to own the only dental chair in a town of 10,000, you surely know how difficult it can be to get them in your door. Yes, it takes precise marketing, but how many inquisitive potential patients actually schedule (or stick to their appointment) after they've made the initial call? What's your conversion rate? Do you even know? You could have the best marketing plan in the world, but if you're losing them when they call you, you might be wasting your resources. That's where the Scheduling Institute (SI) comes in... > read more