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"Do New Patients Have To Leap Over Hurdles To Get An Appointment With You?"

…this could be costing you 3 to 17 New Patients a Month and $54,000 to $306,000 a Year.

Would you like to know the secret that will eliminate these hurdles, increase your New Patients and reduce the time your staff is spending on the telephone each day ----- 100% GUARANTEED!

I have the secret, the secret that will put more cash in your pocket each and every month with very little work on your part and no risk. So why should you listen to me?

After more than 15 years of success in the medical industry, serving as Vice President of Marketing for one of the largest practices in the country, I have had some big successes. During my tenure I brought in 601 new patients to the practice in one week. Throughout my career I have personally generated over 50,000 new patients for chiropractors and dentists just like you. I have been a marketing consultant to five colleges in America and currently serve doctors in all 50 United States and several other countries.

The secret is in your telephone…you see, right now, unknown to you, invisibly, dozens of good new patients are calling your office but never coming in purely and solely because of inappropriate handling of those inbound calls. Just fixing that, completely and thoroughly fixing that, will increase your new patient numbers. You'll be amazed.

Consider These SHOCKING FACTS:
#1 - New patients have only a 60% chance of reaching a live human being in a Doctor's office during normal hours.
#2 - 80% of new patients will NOT call back or leave a message when they get a voicemail.
#3 - Only 3% of Doctor's staff know how to effectively answer common questions and "close" the caller on an appointment.
#4 - Only 15% of Doctors offices have any type of formal training program regarding inbound calls. Fewer than 10% have scripts, conduct role-play or frequently make test calls to their own offices.
#5 - Only 25% of Doctors even believe the telephone has a major impact on their practice (even though it is THE ONLY POINT OF ENTRY for all new patients).

Shocking isn't it? You realize you have to fix this, right? I know - you don't have time to fix it. You are busy seeing new patients. Good news-I can fix this for you. The best part about it is the program is easy to implement, very cost effective and nearly all "hands off" for you. I take the responsibility of teaching your staff what I have perfected during my 15+ years of experience. The program is fun and rewarding for your staff. If they participate in training and implement what I have taught them, they can make hundreds of dollars extra each month…while you are making thousands…and they are doing all the work.

When new patients call your office, your staff is probably including the following things in their conversation:

VERBAL VOMIT- Yakking, spewing out unasked for and confusing information. Often, they diagnose and prescribe, which could put you in legal danger.

STUMBLING, BUMBLING…OBVIOUSLY FEARFUL ANSWERS - Obviously unsure how to answer questions, the staff person sounds evasive and fails to create confidence.

TOTAL FAILURE TO CAPTURE INFORMATION FOR FOLLOW-UP - Yet we've proven that even a bare minimum of follow-up with those who do not immediately schedule or keep an appointment is very productive.

MISSED "BUYING SIGNALS" - The patient clearly indicates she is ready to agree to an appointment, but the staff person misses the signal and keeps talking…spewing verbal vomit.

NEVER CLOSING THE CALLER ON AN APPOINTMENT - The simplest, most basic elementary scheduling/closing questions are never asked.

Is Your Staff Doing These Things?

It doesn't matter what you "told them" (your staff) before about how you want calls handled. Being told or handed procedures once just won't cut it.
There's a management axiom: Don't expect what you don't inspect.

I'll add to it: don't expect what you don't inspect… frequently, regularly, visibly and secretly. But listen! Do NOT take any of this personally. Being angry, offended or defensive about this horrible "hole" existing in your operation is 100% unproductive. Actually, it is nearly impossible to solve and keep solved even if you have tried to do it yourself.

Also, don't be mad at your staff…it won't help. Truth be told, this probably isn't their fault either. I find staff have not been educated about the psychology of these calls, nor taught and drilled on effective scripts or motivated to close appointments. Most are just not equipped with the right tools to do so.

Don't be a "bull in a china shop" either. If you try to fix this yourself, you will do more harm than good. Oh, and even if you have phone scripts, even if you belong to a management program, you still can not get anywhere NEAR my results on your own.

Whatever you do---don't write this off as "no big deal." It is a VERY big deal.

Approached PROPERLY, turning this situation around ALWAYS produces a surge in new patients.

My Member's AVERAGE New Patients increase 9.7 in the first month of participation. These patients are tracked as a direct result of my program - patients who would have been lost otherwise (unknown to the doctors.)

You tell me: how much is 9 new patients (or lost new patients) worth to YOU?

LOST REVENUE ANALYSIS: Case Average $1500
	LOST REVENUE
NP/Month	Monthly	Annually
1	$1,500	$18,000
2	$3,000	$36,000
3	$4,500	$54,000
5	$7,500	$90,000
9	$13,500	$162,000

What Exactly Do We Do For You?

1. Train your staff efficiently with no outrageous expectations or unrealistic deadlines in a distance-learning format.
2. Secure staff cooperation & consistent participation.
3. Provide your staff with effective scripts.
4. Provide programs to motivate and reward positive staff performance.
5. Monitor results on a monthly basis.
6. Conduct periodic Mystery Patient Calls to your office to monitor progress for you.
7. Provide you with a recorded copy of the Mystery Patient Calls conducted of your staff.
8. Verify that your staff has completed the Training Program in full before we begin the Certification process.
9. Provide each staff member with a personalized plaque upon certification.
10. Provide continuing education - a "next step" for your staff to advance to following certification.
11. Consume virtually none of YOUR time.
12. GUARANTEE YOUR SATISFACTION.

Our comprehensive training program, THE SCHEDULING INSTITUTE, is the only investment you can make in your practice and your staff that delivers all four of these benefits:
#1 - INCREASED VALUE OF YOUR SINGLE BIGGEST "COST" - YOUR STAFF
#2 - INCREASED RESULTS FROM EVERY AD, MAILING OR REFERRAL STIMULATING DOLLAR YOU ALREADY SPEND
#3 - ACCURATE, MEASUREABLE RESULTS
#4 - 100% GUARANTEED

Furthermore, the program has none of the drawbacks like nearly everything else you might do to increase your income. There are no seminars to go to, no time away from the office, no trial-and-error. Why? Because WE DO THIS FOR YOU, WITH YOUR STAFF.

In many practices, doctors are surprised to figure out just how much it is costing them for each new patient. It is definitely more than these new patients will cost!!!

The new patients you receive by enrolling your office in the Scheduling Institute will probably cost you as little as $5.00 to no more than $100.00 each (based on the average of 9 extra new patients per month). Also, you will be getting better value from whatever else you are doing to stimulate new patient flow. You will not need to spend another dime on advertising or marketing to see these 9+ new patients each month. Just let us install and implement the Training Program in your office.

Based on our average results, just 9 new patients a month, 108 a year are worth over $162,000. If you paid us a mere 30% of this, our fee would be $48,600. But it's not!

The catch is ---- this program isn't good for every doctor. Most doctors don't want to invest in their staff, thinking that they might not be around long enough to make a difference. But, just think about how much damage can be caused if you have a person answering the phones, handling new patient calls who has never been trained what to do. The lost revenue is often 10 times the expense of the training program.

Sincerely,



Jay M. Geier
President
The Scheduling Institute