The Marketo Data Manager is responsible for analyzing and maintaining data in Marketo and ensuring accuracy of data between Marketo and Netsuite by monitoring the flow of data, building processes and policies around data entry, updates and management as well as providing reports. This person will be expected to protect and steward over the data with fierce intensity.


  • Lead Entry and Verification – verify and append lead data as they come in through marketing or we get updates that current data is incorrect (i.e. return mail)
    • Establish processes for how new leads and information is input into the system
    • Establish guidelines for what information should be stored and ensure those guidelines are followed
    • Work with Netsuite team to establish processes for updating lead and member information
  • On-Going Database Management for Accuracy
    • Ensure information is correctly updating between Marketo and Netsuite
      • Work with Netsuite team to identify and reconcile inconsistencies
    • Ensure information is correlating and updating correctly
      • i.e. Membership level and verified status
    • Manage duplicates
    • Ensure consistent formatting of information
      • i.e. how state abbreviations are stored
  • Processing Returned Mail
  • Develops policies, procedures, and controls for how information is entered into Marketo and updated between Marketo and Netsuite
    • Make sure these processes are documented in detail
    • Ensure we are in compliance with email, mail and texting laws and that the requirements to be incompliance are documented
  • Keep marketing and tech teams informed by preparing reports on system performance and problems
  • Provides data and reports as requested by marketers, communicators and mgmt. team

  • Database Management
  • Promoting Process Improvement
  • Presenting Technical Information
  • Database Design
  • Technical Understanding
  • Attention to Detail
  • Highly organized and responsible
  • Analytic mindset and good problem-solving skills
  • Experience and knowledge with Marketo is a must


Alpharetta, GA


Over 25 years ago, Jay Geier discovered the concept and new patient generation secret that became the Scheduling Institute. For more than 20 years, the Scheduling Institute has been teaching doctors and their staff worldwide a unique process for new patient generation and practice expansion that is truly amazing. It leads to extraordinary growth, higher income, and exceptional quality of life. The Scheduling Institute is a very successful business designed to help doctors turn their practice into a very successful and profitable business by leveraging an asset that already exists within the practice — staff.

The Scheduling Institute was the 3rd fastest growing company under $50 million in Georgia in 2014, and was just rated the 7th best company to work for in Georgia, as voted on by it’s own employees! 2018 was the ninth year in a row that we have won DentalTown’s Townie Choice Award for Best Practice Management Consultant and we were also the recipients of the same award from OrthoTown magazine. We currently have over 150 employees, and are significantly investing in our human capital, marketing, and space and equipment.

With a strong, positive leadership team, every employee has opportunities to grow and make an incredible impact within the growing company. Those individuals that show their dedication and passion are typically rewarded by the opportunity to move up quickly. Our team leaders are not micro managers, but strive to be mentors. We believe that people are responsible for their own success. It’s important that our employees take ownership in their role as a business within a business. A mistake is treated as a learning experience to grow from and a success will be rewarded.


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