Case Study
From Struggling Summers to Year-Round Growth
Fife Dental
– Dr. Fife
If you can grow your practice 6% when there’s a pandemic going on, clearly something is right.
Dr. Fife and his wife launched their practice in 2008 with optimism, a grand opening, and early momentum. But within weeks, patient numbers began to drop. They soon realized the challenge: their community was heavily seasonal. Every summer, “snowbird” patients left town for cooler climates, and the practice dried up.
Unsure how to fix the problem, they received a mysterious card in the mail from the Scheduling Institute offering a mystery call. Curious, they agreed—and were shocked by what they heard. The recording revealed poor phone handling and missed opportunities. “No wonder nobody’s scheduling with us,” Dr. Fife admitted. “We didn’t know how to run our business.”
They immediately invested in Telephone Training in a Box to re-train their team. It didn’t take long for the results to show.
Watch Dr. Fife’s Case Study:
The Results
The impact was dramatic:
- July 2012 (before training): 15 new patients
- July 2013 (after training): 45 new patients — a 3X increase in the same month year-over-year
- 18% average annual growth sustained for multiple years
- Even during COVID-19, the practice grew 6%, outperforming the national average of 4–6%
Dr. Fife also shared how peers who adopted SI’s training experienced similar immediate results, proving the system works quickly and reliably.
Growth Snapshot
New Patients:
3X increase after first training
Annual Growth:
18% average
COVID Era:
6% growth despite industry-wide challenges
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