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Marketing Communications Manager

Key Responsibilities

Client Communication & Engagement

  • Develop and manage segmented mail & email campaigns for current and former clients.
  • Craft compelling newsletters, case studies, and success stories highlighting SI/NPI client wins.
  • Oversee promotional messaging for client-facing events (workshops, accelerators, member events).

Service Promotion & Awareness

  • Design and execute campaigns that highlight NPI’s training offerings (in-person and virtual)
  • Collaborate with the sales team to generate leads, nurture prospects, and support reactivation of former clients.
  • Build promotional assets including email sequences, social media content, and webinar invitations.

Brand Alignment & Growth

  • Ensure all communication reflects SI/NPI’s mission and “Gold Standard” positioning.
  • Gather client feedback to refine messaging and identify additional service opportunities.
  • Track and report on engagement, conversions, and campaign ROI.

Valuable Final Product (VFP)

The Valuable Final Product for this role is: Consistent and measurable increases in Referral Generation, A-La-Carte On Site Training sales, and member upgrades, driven by systematic, professional, and branded communication to current and former SI/NPI clients.

Key Performance Indicators (KPIs)

Referral Generation

  • Promoting and tracking referrals from our existing members as well as former members.
  • Ensuring that the programs we run both deserve and generate referrals though the experience.
  • Acquisition Cost

A-La-Carte OST Sales

  • Total number and revenue of one-off or bundled On Site Training (OST) sales generated via marketing initiatives.
  • Campaign ROI tied to OST promotions.

Member Upgrades

  • of members upgraded into higher-level or longer-term programs.
  • growth in per-member annual value attributed to marketing campaigns.

Engagement Metrics (leading indicators)

  • Open rates, click-through rates, and response rates on segmented campaigns.
  • Attendance at webinars, events, or promotions driven by marketing.
  • Net promoter feedback from members on communication effectiveness.

Qualifications & Experience

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3+ years of marketing experience, preferably in professional services, healthcare, or training/education sectors.
  • Demonstrated success in email marketing, content creation, and campaign management.
  • Strong copywriting skills with a direct-response mindset.
  • Experience with CRM/marketing automation platforms
  • Ability to balance creative execution with data-driven decision-making

Application Form

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