Let’s be blunt. If your practice is flat—or worse, shrinking—it’s not the economy or insurance. It’s that your systems are weak. Period.
That’s the reality Dr. Brian Rochford and Dr. Jeff Goldberg described on New Patients Now. Both thought their teams “knew what to do,” until they realized: without proven systems and accountability, you leave money—and patients—on the table.
The Real Problem: No Systems, No Growth
Dr. Goldberg’s operations were reactive—“Sally’s system,” “whoever answered the phone.” Patients were spending 15 minutes on calls about insurance or personal chit-chat, while other new calls went unanswered. “We were losing opportunities every day,” he admitted.
Dr. Rochford’s eye-opener came when he listened to a patient call recording. “I couldn’t even finish listening—it was that bad. Not because my team member didn’t care, but because I hadn’t set them up for success.”
If that sounds familiar, you’re not alone. Many private practices—dental, orthodontic, pediatric, cosmetic—run on outdated habits instead of systems.
Training Works—If You Commit
When both practices introduced Scheduling Institute training, the initial pushback was fierce. Team members resisted: “I’ve been doing this for 20 years. Don’t tell me how to answer the phone.”
But as Dr. Goldberg shared, “It wasn’t optional. We told our team, this is how we’re doing it—100%. Once the results started showing, the resistance disappeared.”
The payoff? Within six months, new-patient growth surged over 20%. Team members who once resisted became competitive, chasing 5-star call ratings and taking pride in delivering a great first impression.
Data Doesn’t Lie
Industry research shows that with structured training, practices can convert 50–75% more new patients without spending a single extra dollar on marketing (Patient Prism). Yet according to Dental Economics, most practices leave 30%+ production gains untapped because they lack consistent systems (Dental Economics).
Marketing Alone Won’t Save You
Throwing money at Facebook or Google ads won’t help if your team can’t convert. Dr. Goldberg experienced this firsthand: “We weren’t getting enough calls, and when we did, too many slipped through the cracks.”
By partnering with HIP Creative, both doctors built a reliable lead flow. Paired with Scheduling Institute training, every call became an opportunity to grow. Dr. Rochford called it an “ecosystem” where marketing and training feed each other: “You can’t grow on one without the other.”
Proof It Works
- Dr. Goldberg: Increased annual starts from 900+ to 1,200+, driving over 20% growth.
- Dr. Rochford: Boosted production by 22% in a single year.
These aren’t incremental gains. They’re transformative leaps—numbers that impact revenue, profitability, and lifestyle.
Why Most Practices Fail
Here’s the truth: most practice owners dabble. They “try” training. They “test” a marketing company. Then they quit when it gets hard.
That’s why most practices flatline. As Dr. Goldberg put it: “You must commit 1,000%. This is how we do things now.”
Your Move
If you’re tired of:
- Flatlining new-patient numbers
- Team members doing things their own way
- Marketing dollars wasted on poor conversions
…then act now.
Take the 5-Star Challenge
Or Book your free Discovery Call
Stop flatlining. Start growing. The only question is: will you finally commit?
References
- Conversion improvements of 50–75% with proper training and systems can book significantly more new patients (Patient Prism)
- 75% of practices reported production growth in 2023, but most have 30%+ additional growth potential if systems improve (Dental Economics)
- Practice management software adoption continues to rise, reinforcing data-driven ROI tracking (Global Market Insights)
- Team turnover in dental practices averages 30–40% per year, driving the need for consistent, systematized training (ADA News)
